
ERA's Shooting Wear
For those fluent in the traditions of shooting attire, the unspoken codes of the field come instinctively. A practiced eye can distinguish a seasoned shot from a beginner with ease. Drawing on generations of tailoring knowledge, we create bespoke shooting wear that balances precision, comfort, and enduring style—luxury garments thoughtfully designed to perform in the field while remaining timeless in appearance.
From country pastimes and field sports to driven game days, each piece ensures you are impeccably presented, whatever the occasion.
How It Works
1. Book Your Appointment
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Check our upcoming trunk show locations and dates.
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Reserve a one-on-one consultation with our team in your city.
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At your appointment you'll meet with THE ERA's team, who will discuss the type of garment you'd like, taking into account your style preferences and lifestyle requirements.
2. Personal Consultation & Measurement
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Our experts take over 30 precise measurements, considering posture, movement, and personal style.
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We guide you through luxury fabric selections, from the finest wool, cashmere, and linen to exclusive ERA house tweeds.
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Discuss details like lapel styles, lining options, button choices, and custom embroidery for a truly personalised experience.
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We'll arrange a date and time for your next appointment with us, at which stage we will return with your garment at baste stage for your first fitting.
3. The Bespoke Tailoring Process
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From either New York or London, your pattern is hand-drafted and cut by your cutter.
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Your cloth is cut and your garment is ready to be constructed in our workshop.
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Every garment is handcrafted using time-honored techniques, ensuring an impeccable fit and finish, and an authentically THE ERA garment.
4. Fittings & Adjustments
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During our next trunk show visit (typically within 5 Months), we conduct a first fitting to refine the silhouette.
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Additional fittings may be arranged to perfect every detail before completion.
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Your finished bespoke garment is personally delivered to you at our next Trunk Show visit, or securely shipped to your preferred.
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ERA offers long-term aftercare, including adjustments, alterations, and repairs, ensuring your investment lasts a lifetime.
The Shooting Suit
A traditional shooting suit is usually made up of three to five elements. At its core are a jacket, a waistcoat or vest, and breeks or trousers, with additional pieces added as required. When building a wardrobe from the ground up, it’s best to start with breeks, a shooting vest, and a field coat or jacket. Tweed continues to be the enduring favourite, valued for its heritage appeal as well as its durability and functionality in the field.

The Tweed
Select tweed carefully, choosing muted tones that blend into the countryside. Greens, browns, rusts, charcoals, and subtle touches of beige or pale blue provide effective camouflage while maintaining elegance. The time of the year and conditions should also be considered when selecting the weight of your tweed.
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The Tweed
Choose tweed with care, favouring understated shades that sit naturally within the landscape. Hues such as green, brown, rust, charcoal, and soft hints of beige or pale blue offer discreet camouflage while retaining a refined appearance. The season and prevailing weather should also guide your choice, particularly when deciding on the weight and density of the cloth.
Shirt & Tie
Steer clear of crisp white or vivid blue shirts, as they sit awkwardly against tweed. Softer tones and subtle patterns—such as country checks, plaids, corduroy, or restrained motifs—work far more harmoniously with the overall look.
A tie is an integral finishing touch, lending depth and refinement. Rather than plain, high-contrast colours, opt for knitted, cashmere, or patterned ties, ideally with understated motifs or countryside-inspired designs.

Finishing Touches
A tweed cap completes the outfit while providing warmth and protection for long days outdoors. Traditional flat caps or baker-boy styles both suit the field. In colder weather, thoughtful layering ensures comfort without sacrificing style.


Finishing Touches
A tweed cap brings the look together while offering warmth and practical protection during long hours outdoors. Classic flat caps and baker-boy styles are both well suited to the field. In colder conditions, considered layering allows you to stay comfortable while maintaining a polished appearance.

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